MAR 201 Principles of Marketing (3 credits)
Course Rotation: Fall, Spring, and Summer.
Prerequisites: This course does not have a prerequisite.
MAR 221 Advertising Strategy & Creative (3 credits)
Course Rotation: NYC & PLV: Fall and Spring
Prerequisites: MAR 201 with minimum grade of D.
MAR 222 Marketing Research (3 credits)
Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.
Prerequisites: MAR 201 with minimum grade of D.
MAR 223 Consumer Behavior (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 331 Managerial Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 332 Selling and Sales Management (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 341 Advanced Sales Promotion (3 credits)
Course Rotation: NYC: Spring - Even years. PLV: Fall - Even years.
Prerequisites: MAR 201 with minimum grade of D.
MAR 342 Public Relations (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 343 Direct Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 344 Customer Relationship Management (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 345 Media Planning and Buying (3 credits)
MAR 346 Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand Change (3 credits)
MAR 348 Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business (3 credits)
MAR 349 Strategic Digital Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 351 International Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 352 International Advertising and Promotion (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 356 International Marketing Field Study (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 356A Internatioanl Field Study: Paris and Lyon, France (3 credits)
MAR 356B International Field Study: New York Metro Area (3 credits)
MAR 356C International Field Study: Mexico (3 credits)
MAR 356D International Marketing Field Study: Canada (3 credits)
MAR 356E Seminar in Marketing: Field Study of Emerging Markets and Technology in India (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 356F Field Study:Vietnam (3 credits)
Prerequisites: This course does not have a prerequisite.
MAR 356G International Field Study: Singapore and Malaysia (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 356R Field Study: Japan (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 357 International Field Study New York Metro Area (0-3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 361 Retail Management (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 363 Special Events Marketing for Arts, Entertainment and Sports (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 364 Sports Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 365 Fashion Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 366 Sports Sponsorship (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 367 Luxury Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 368 Visual Analytics (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 372 Marketing Simulation (3 credits)
MAR 375 Social Media in Marketing (3 credits)
Prerequisites: This course does not have a prerequisite.
MAR 394 Marketing Internship (0-6 credits)
Course Rotation: Fall, Spring, and Summer.
Prerequisites: MAR 201 with minimum grade of D.
MAR 395 Independent Study in Marketing (1-6 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 395A Independent Study in Marketing (A) (1-9 credits)
MAR 395B Independent Study in Marketing (B) (1-9 credits)
MAR 395C Independent Study in Marketing ( C) (1-3 credits)
MAR 396 Special Topics in Marketing (1-6 credits)
Prerequisites: This course does not have a prerequisite.
MAR 396A Topic: Multimedia and Home Page Creation (3 credits)
MAR 396B Topic: Personal and Career Marketing (3 credits)
MAR 396E Mercosul and Nafta-International Marketing Trade and Investment (3 credits)
MAR 396G Seminar: Trend Tracking (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 396H Social Media in Marketing (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 396K Special Topic: Seminar in Sports & Entertainment Business (3 credits)
Course Rotation: Spring (Even Years)
Prerequisites: MAR 201 with minimum grade of D.
MAR 396L Topic: Fan Behavior & Sports Marketing Analytics (3 credits)
Course Rotation: NY; Fall
Prerequisites: MAR 201 with minimum grade of D.
MAR 396N Topic: Fundamentals of Innovation Engineering in the Sports Industry (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 399 Special Topics in Marketing (1-3 credits)
MAR 399A Special Topic: Entreprenuership for Marketers (3 credits)
MAR 431 New Product Development (3 credits)
Prerequisites: MAR 201 with minimum grade of D.
MAR 445 Advertising Campaigns (3 credits)
MAR 459A International Marketing Seminar: French Business Culture (3 credits)
MAR 495 Business Honors Program Senior Thesis in Marketing (3 credits)
Course Rotation: Fall and Spring.
MAR 499 Advanced Marketing Management (3 credits)
Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.