Campus: Westchester
PR majors may declare a minor, or pursue a double major, or dual degree in other programs offered through MCVA department; however, students must fulfill requirements separately (overlap of requirements is not permitted). Students should consult with academic advisor to learn more.
Major Completion Summary
| Requirement | Credits |
|---|---|
| University Core Requirements | 44-55 |
| Major Requirements | 42-43 |
| Open Electives | 30-42 |
| Total Credits | 128 |
University Core Requirements (44-55 Credits)
See complete University Core requirements.
| Code | Title | Credits |
|---|---|---|
| University Core | ||
| Complete University Core Requirements | 42-43 | |
| Total Credits | 42-43 | |
Major Requirements (42-43 Credits)
| Code | Title | Credits |
|---|---|---|
| Required Major Courses | ||
| MCA 180 | Introduction to Public Relations | 3 |
| MCA 264 | Public Relations Research | 3 |
| MCA 497 | Public Relations Campaigns | 3 |
| MCA 393 | Intern Program I 1 | 3 |
| Major Electives | ||
| Select ten of the following: | 30-31 | |
| MCA 209 | Understanding the Mass Media | 3-4 |
| MCA 226 | Writing for the Electronic Media | 3 |
| MCA 227 | Writing for the Print Media | 3 |
| MCA 252 | Media Production I | 4 |
| MCA 263 | Event Planning for Public Relations | 3 |
| MCA 276 | Story Idea Development | 3 |
| MCA 310 | Case Studies in Public Relations | 3 |
| MCA 311 | Ethics, Morality, and the Media | 3 |
| MCA 312 | Communicating with Social Media | 3 |
| MCA 336 | Propaganda | 3 |
| MCA 337 | Writing Public Relations Copy | 3 |
| MCA 340 | Writing for Advertising | 3 |
| MCA 354 | Producing Corporate Video | 3 |
| MCA 364 | Media and Strategic Communication | 3 |
| MCA 380 | Crisis Communication | 3 |
| MCA 382 | Celebrity Public Relations | 3 |
| MCA 350 | Making Media with Drones | 3 |
| Total Credits | 94-96 | |
- 1
Students are required to take MCA 393 Intern Program I for 3 credits to fulfill major requirement. Majors have permission to take an additional 3 credits of MCA 393 Intern Program I towards open electives.
Open Electives (30-42 Credits)
| Code | Title | Credits |
|---|---|---|
| Open Electives | ||
| Select 30-42 credits 1 | 30-42 | |
| Total Credits | 30-42 | |
- 1
UNV 101 First-Year Seminar: Introduction to University Community is a required open elective.
General Track
In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These courses may be taken during any semester of their education. See advisor for more information.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| UNV 101 | First-Year Seminar: Introduction to University Community | 1 |
| CIS 101 | Introduction to Computing | 0-3 |
| ENG 110 or ENG 120 |
Composition (Depending on placement exam results) or Critical Writing |
3 |
| MCA 180 | Introduction to Public Relations | 3 |
| Two Learning Community (LC) courses | 6 | |
| Credits | 13-16 | |
| Spring | ||
| See advisor for approved MAT selection | 3 | |
| MCA 264 | Public Relations Research | 3 |
| One elective course in subject MCA | 3 | |
| Open Elective Course | 3 | |
| ENG 120 | Critical Writing | 4 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| One Civic Engagement (CE) course | 3 | |
| Credits | 15 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| ENG 201 | Writing in the Disciplines | 3 |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| Take any one remaining Area of Knowledge course | 3 | |
| First Second Language Course. See Advisor for guidelines | 3 | |
| One Lab science course | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| Credits | 18 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| Second Language Course, if applicable | 3 | |
| One elective course in subject MCA | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| Credits | 18 | |
| Fourth Year | ||
| Fall | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| COM 200 | Public Speaking | 3 |
| MCA 393 | Intern Program I | 3 |
| Open Elective Course | 3 | |
| Credits | 15 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Open Elective Course | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| MCA 497 | Public Relations Campaigns | 3 |
| Credits | 15 | |
| Total Credits | 125-128 | |
Public Relations, BS/Communications and Digital Media, MA Track
In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These courses may be taken during any semester of their education. See advisor for more information.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| UNV 101 | First-Year Seminar: Introduction to University Community | 1 |
| CIS 101 | Introduction to Computing | 0-3 |
| ENG 110 or ENG 120 |
Composition (Depending on placement test results) or Critical Writing |
3 |
| MCA 180 | Introduction to Public Relations | 3 |
| Two Learning Community (LC) courses | 6 | |
| Credits | 13-16 | |
| Spring | ||
| See advisor for approved MAT selection | 3 | |
| MCA 264 | Public Relations Research | 3 |
| One elective course in subject MCA | 3 | |
| ENG 120 | Critical Writing | 4 |
| Open Elective Course | 3 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| One Civic Engagement (CE) course | 3 | |
| Credits | 15 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| One elective course in subject MCA | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| ENG 201 | Writing in the Disciplines | 3 |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| Take any one remaining Area of Knowledge course | 3 | |
| First Second Language Course. See Advisor for guidelines | 3 | |
| One Lab science course | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| Credits | 15 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| Second Language Course, if applicable | 3 | |
| Open Elective Course | 3 | |
| One elective course in subject MCA | 3 | |
| One elective course in subject MCA | 3 | |
| Credits | 18 | |
| Fourth Year | ||
| Fall | ||
| Take any one remaining Area of Knowledge course | 3 | |
| Take any one remaining Area of Knowledge course | 3 | |
| COM 200 | Public Speaking | 3 |
| MCA 393 | Intern Program I | 3 |
| MCA 601 | Industry Theory and Practice | 4 |
| Credits | 16 | |
| Spring | ||
| Take any one remaining Area of Knowledge course | 3 | |
| MCA 603 | Effective Speaking for Industry Professionals | 4 |
| MCA 610 | Communications Research | 4 |
| One elective course in subject MCA | 3 | |
| MCA 497 | Public Relations Campaigns | 3 |
| Credits | 17 | |
| Fifth Year | ||
| Fall | ||
| MCA 602 | Writing for Organizations | 4 |
| One elective course in subject MCA | 4 | |
| One elective course in subject MCA | 4 | |
| Credits | 12 | |
| Spring | ||
| One elective course in subject MCA | 4 | |
| One elective course in subject MCA | 4 | |
| MCA 693 | Internship (Thesis) | 4 |
| Credits | 12 | |
| Total Credits | 149-152 | |