PR majors may declare a minor, or pursue a double major, or dual degree in other programs offered through MCVA department; however, students must fulfill requirements separately (overlap of requirements is not permitted). Students should consult with academic advisor to learn more.
Major Completion Summary
Major Completion Summary
Requirement |
Credits |
University Core Requirements |
44-55 |
Major Requirements |
42-43 |
Open Electives |
30-42 |
Total Credits |
128 |
University Core Requirements (44-55 Credits)
See complete University Core requirements.
Course List
Code |
Title |
Credits |
| 42-43 |
Total Credits | 42-43 |
Major Requirements (42-43 Credits)
Course List
Code |
Title |
Credits |
MCA 180 | Introduction to Public Relations | 3 |
MCA 264 | Public Relations Research | 3 |
MCA 497 | Public Relations Campaigns | 3 |
MCA 393 | Intern Program I 1 | 3 |
| 30-31 |
MCA 209 | Understanding the Mass Media | 3-4 |
MCA 226 | Writing for the Electronic Media | 3 |
MCA 227 | Writing for the Print Media | 3 |
MCA 252 | Media Production I | 4 |
MCA 263 | Event Planning for Public Relations | 3 |
MCA 276 | Story Idea Development | 3 |
MCA 310 | Case Studies in Public Relations | 3 |
MCA 311 | Ethics, Morality, and the Media | 3 |
MCA 312 | Communicating with Social Media | 3 |
MCA 336 | Propaganda | 3 |
MCA 337 | Writing Public Relations Copy | 3 |
MCA 340 | Writing for Advertising | 3 |
MCA 354 | Producing Corporate Video | 3 |
MCA 364 | Media and Strategic Communication | 3 |
MCA 380 | Crisis Communication | 3 |
MCA 382 | Celebrity Public Relations | 3 |
MCA 350 | Making Media with Drones | 3 |
Total Credits | 94-96 |
Open Electives (30-42 Credits)
Course List
Code |
Title |
Credits |
1 | 30-42 |
Total Credits | 30-42 |
General Track
In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These courses may be taken during any semester of their education. See advisor for more information.
Plan of Study Grid
First Year |
Fall |
UNV 101 |
First-Year Seminar: Introduction to University Community |
1 |
CIS 101 |
Introduction to Computing |
0-3 |
ENG 110
|
Composition ()
or Critical Writing |
3 |
MCA 180 |
Introduction to Public Relations |
3 |
|
6 |
| Credits | 13-16 |
Spring |
|
3 |
MCA 264 |
Public Relations Research |
3 |
|
3 |
|
3 |
ENG 120 |
Critical Writing |
4 |
| Credits | 16 |
Second Year |
Fall |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 15 |
Spring |
|
3 |
|
3 |
|
3 |
|
3 |
ENG 201 |
Writing in the Disciplines |
3 |
| Credits | 15 |
Third Year |
Fall |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 18 |
Spring |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 18 |
Fourth Year |
Fall |
|
3 |
|
3 |
COM 200 |
Public Speaking |
3 |
MCA 393 |
Intern Program I |
3 |
|
3 |
| Credits | 15 |
Spring |
|
3 |
|
3 |
|
3 |
|
3 |
MCA 497 |
Public Relations Campaigns |
3 |
| Credits | 15 |
| Total Credits | 125-128 |
Public Relations, BS/Communications and Digital Media, MA Track
In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These courses may be taken during any semester of their education. See advisor for more information.
Plan of Study Grid
First Year |
Fall |
UNV 101 |
First-Year Seminar: Introduction to University Community |
1 |
CIS 101 |
Introduction to Computing |
0-3 |
ENG 110
|
Composition ()
or Critical Writing |
3 |
MCA 180 |
Introduction to Public Relations |
3 |
|
6 |
| Credits | 13-16 |
Spring |
|
3 |
MCA 264 |
Public Relations Research |
3 |
|
3 |
ENG 120 |
Critical Writing |
4 |
|
3 |
| Credits | 16 |
Second Year |
Fall |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 15 |
Spring |
|
3 |
|
3 |
|
3 |
|
3 |
ENG 201 |
Writing in the Disciplines |
3 |
| Credits | 15 |
Third Year |
Fall |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 15 |
Spring |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
|
3 |
| Credits | 18 |
Fourth Year |
Fall |
|
3 |
|
3 |
COM 200 |
Public Speaking |
3 |
MCA 393 |
Intern Program I |
3 |
MCA 601 |
Industry Theory and Practice |
4 |
| Credits | 16 |
Spring |
|
3 |
MCA 603 |
Effective Speaking for Industry Professionals |
4 |
MCA 610 |
Communications Research |
4 |
|
3 |
MCA 497 |
Public Relations Campaigns |
3 |
| Credits | 17 |
Fifth Year |
Fall |
MCA 602 |
Writing for Organizations |
4 |
|
4 |
|
4 |
| Credits | 12 |
Spring |
|
4 |
|
4 |
MCA 693 |
Internship () |
4 |
| Credits | 12 |
| Total Credits | 149-152 |