Public Relations Major, BS

Campus: Westchester

PR majors may declare a minor, or pursue a double major, or dual degree in other programs offered through MCVA department; however, students must fulfill requirements separately (overlap of requirements is not permitted).  Students should consult with academic advisor to learn more.

Major Completion Summary

Requirement Credits
University Core Requirements 44-55
Major Requirements 42-43
Open Electives 30-42
Total Credits 128

University Core Requirements (44-55 Credits)

See complete University Core requirements.

University Core
Complete University Core Requirements42-43
Total Credits42-43

Major Requirements (42-43 Credits)

Required Major Courses
MCA 180Introduction to Public Relations3
MCA 264Public Relations Research3
MCA 497Public Relations Campaigns3
MCA 393Intern Program I 13
Major Electives
Select ten of the following:30-31
Understanding the Mass Media
Writing for the Electronic Media
Writing for the Print Media
Media Production I
Event Planning for Public Relations
Story Idea Development
Case Studies in Public Relations
Ethics, Morality, and the Media
Communicating with Social Media
Writing Public Relations Copy
Writing for Advertising
Producing Corporate Video
Media and Strategic Communication
Crisis Communication
Celebrity Public Relations
Strategic Communication and Leadership
Topic: Social Media
Total Credits42-43

Open Electives (30-42 Credits)

Open Electives
Select 30-42 credits 130-42
Total Credits30-42