Public Relations Major, BS

Campus: Westchester

Major Completion Summary

Requirement Credits
University Core Requirements 44-55
Major Requirements 42-43
Open Electives 22-34
Total Credits 120

University Core Requirements (44-55 Credits)

See complete University Core requirements.

University Core
Complete University Core Requirements42-43
Total Credits42-43

Major Requirements (42-43 Credits)

Required Major Courses
MCA 180Introduction to Public Relations3
MCA 264Public Relations Research3
MCA 497Public Relations Campaigns3
MCA 393Intern Program I 13
Major Electives
Select ten of the following:30-31
MCA 209Understanding the Mass Media3-4
MCA 226Writing for the Electronic Media3
MCA 227Writing for the Print Media3
MCA 252Media Production I4
MCA 263Event Planning for Public Relations3
MCA 276Story Idea Development3
MCA 310Case Studies in Public Relations3
MCA 311Ethics, Morality, and the Media3
MCA 312Communicating with Social Media3
MCA 336Propaganda3
MCA 337Writing Public Relations Copy3
MCA 340Writing for Advertising3
MCA 354Producing Corporate Video3
MCA 364Media and Strategic Communication3
MCA 380Crisis Communication3
MCA 382Celebrity Public Relations3
MCA 350Making Media with Drones3
Total Credits94-96
1

Students are required to take MCA 393 Intern Program I for 3 credits to fulfill major requirement. Majors have permission to take an additional 3 credits of MCA 393 Intern Program I towards open electives.

Open Electives (22-34 Credits)

Open Electives
Select 22-34 credits 122-34
Total Credits22-34
1

UNV 101 First-Year Seminar: Introduction to University Community is a required open elective.

General Track

In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These cour​ses may be taken during any semester of their education. See advisor for more information.

Plan of Study Grid
First Year
FallCredits
UNV 101 First-Year Seminar: Introduction to University Community 1
CIS 101 Introduction to Computing 3
ENG 110
Composition (Depending on placement exam results)
or Critical Writing
3
MCA 180 Introduction to Public Relations 3
Two Learning Community (LC) courses 6
 Credits16
Spring
See advisor for approved MAT selection 3
MCA 264 Public Relations Research 3
One elective course in subject MCA 3
Open Elective Course 3
ENG 120 Critical Writing 4
 Credits16
Second Year
Fall
One elective course in subject MCA 3
One elective course in subject MCA 3
One elective course in subject MCA 3
Take any one remaining Area of Knowledge course 3
One Civic Engagement (CE) course 3
 Credits15
Spring
Take any one remaining Area of Knowledge course 3
Open Elective Course 3
One elective course in subject MCA 3
One elective course in subject MCA 3
ENG 201 Writing in the Disciplines 3
 Credits15
Third Year
Fall
Take any one remaining Area of Knowledge course 3
First Second Language Course. See Advisor for guidelines 3
One Lab science course 3
One elective course in subject MCA 3
One elective course in subject MCA 3
 Credits15
Spring
Take any one remaining Area of Knowledge course 3
Take any one remaining Area of Knowledge course 3
Second Language Course, if applicable 3
One elective course in subject MCA 3
One elective course in subject MCA 3
 Credits15
Fourth Year
Fall
Take any one remaining Area of Knowledge course 3
Take any one remaining Area of Knowledge course 3
COM 200 Public Speaking 3
MCA 393 Intern Program I 3
Open Elective Course 1
 Credits13
Spring
Take any one remaining Area of Knowledge course 3
Open Elective Course 3
Open Elective Course 3
One elective course in subject MCA 3
MCA 497 Public Relations Campaigns 3
 Credits15
 Total Credits120

Public Relations, BS/Communications and Digital Media, MA Track

In addition to the courses listed below, students are required to complete two courses with the Anti-Racism Education attribute attached. These cour​ses may be taken during any semester of their education. See advisor for more information.

Plan of Study Grid
First Year
FallCredits
UNV 101 First-Year Seminar: Introduction to University Community 1
CIS 101 Introduction to Computing 3
ENG 110
Composition (Depending on placement test results)
or Critical Writing
3
MCA 180 Introduction to Public Relations 3
Two Learning Community (LC) courses 6
 Credits16
Spring
See advisor for approved MAT selection 3
MCA 264 Public Relations Research 3
One elective course in subject MCA 3
ENG 120 Critical Writing 4
Open Elective Course 1
 Credits14
Second Year
Fall
One elective course in subject MCA 3
One elective course in subject MCA 3
One elective course in subject MCA 3
Take any one remaining Area of Knowledge course 3
One Civic Engagement (CE) course 3
 Credits15
Spring
Take any one remaining Area of Knowledge course 3
One elective course in subject MCA 3
One elective course in subject MCA 3
ENG 201 Writing in the Disciplines 3
 Credits12
Third Year
Fall
Take any one remaining Area of Knowledge course 3
First Second Language Course. See Advisor for guidelines 3
One Lab science course 3
One elective course in subject MCA 3
One elective course in subject MCA 3
 Credits15
Spring
Take any one remaining Area of Knowledge course 3
Take any one remaining Area of Knowledge course 3
Second Language Course, if applicable 3
One elective course in subject MCA 3
One elective course in subject MCA 3
 Credits15
Fourth Year
Fall
Take any one remaining Area of Knowledge course 3
Take any one remaining Area of Knowledge course 3
COM 200 Public Speaking 3
MCA 393 Intern Program I 3
MCA 601 Industry Theory and Practice 4
 Credits16
Spring
Take any one remaining Area of Knowledge course 3
MCA 603 Effective Speaking for Industry Professionals 4
MCA 610 Communications Research 4
One elective course in subject MCA 3
MCA 497 Public Relations Campaigns 3
 Credits17
Fifth Year
Fall
MCA 602 Writing for Organizations 4
One elective course in subject MCA 4
One elective course in subject MCA 4
 Credits12
Spring
One elective course in subject MCA 4
One elective course in subject MCA 4
MCA 693 Internship (Thesis) 4
 Credits12
 Total Credits144