Campus: Westchester
Overview
Unleash your Potential: A Flexible Path to your Career in Marketing
Equip yourself for a dynamic career in the ever-evolving world of marketing with Pace University's Lubin School of Business. Our flexible marketing program offers a range of courses to ignite your passion, from the fast-paced world of sports marketing to the cutting edge of fashion. Whether you're drawn to managing the creative process, the thrill of arts and entertainment, or the power of digital and integrated marketing communications, our program provides the foundation and specialized knowledge you need to thrive. With a focus on practical application and industry trends, you'll graduate ready to make a lasting impression on any organization you choose.
| Requirement | Credits |
|---|---|
| Requirements | |
| University Core Requirements | 53 |
| Major Requirements | 53 |
| Open Electives | 22 |
| Total Credits | 128 |
See complete University Core requirements.
Includes several of the major-required courses listed below:
| Code | Title | Credits |
|---|---|---|
| Foundation Requirements | ||
| MAT 104 | Finite Mathematics | 0-3 |
| CIS 101 | Introduction to Computing | 3-4 |
| or TS 105 | Computers for Human Empowerment | |
| Lubin Fondation Requirement in Quantitative Reasoning 1 | ||
| ECO 105 | Principles of Economics: Macroeconomics | 0-3 |
| ECO 106 | Principles of Economics: Microeconomics | 0-3 |
| MAT 117 | Elementary Statistics 2 | 0-4 |
| One Elective Course in Mathematics or Economics 3 | ||
These four courses are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning. Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge. See Lubin Foundation Requirement in Quantitative Reasoning for more details.
MAT 117 Elementary Statistics satisfies one course in AOK- HSN (AOK5)
Any ECO or MAT course, except MAT 100, 102, 103, 104, 117, 130, 134, 234 or ECO 105 or 106.
| Code | Title | Credits |
|---|---|---|
| Business Core 1 | ||
| Business Core | ||
| International Business Course (Any Lubin Major) 3 credits | ||
| MAR 351 | International Marketing | 3 |
| MAR 352 | International Advertising and Promotion | 3 |
| MAR 356 | International Marketing Field Study | 3 |
| MGT 208 | Travel and Tourism Management | 3 |
| MGT 240 | International Management | 3 |
| *Major Requirements" | ||
| MAR 201 | Principles of Marketing | 3 |
| MAR 222 | Marketing Research | 3 |
| Major courses | ||
| An additional 15 credits in Marketing or Management (max of 1 course) | ||
| MAR 221 | Advertising Strategy & Creative | 3 |
| MAR 223 | Consumer Behavior | 3 |
| MAR 331 | Managerial Marketing | 3 |
| MAR 342 | Public Relations | 3 |
| MAR 345 | Media Planning and Buying | 3 |
| MAR 346 | Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand Change | 3 |
| MAR 348 | Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business | 3 |
| MAR 349 | Strategic Digital Marketing | 3 |
| MAR 363 | Special Events Marketing for Arts, Entertainment and Sports | 3 |
| MAR 364 | Sports Marketing | 3 |
| MAR 365 | Fashion Marketing | 3 |
| MAR 366 | Sports Sponsorship | 3 |
| MAR 431 | New Product Development | 3 |
| MAR 445 | Advertising Campaigns | 3 |
| MAR 499 | Advanced Marketing Management | 3 |
| MGT 208 | Travel and Tourism Management | 3 |
| MGT 222 | Organizational Behavior | 3 |
| MGT 235 | Arts and Entertainment Management | 3 |
| MGT 262 | Human Resources Management | 3 |
| MGT 306 | Service Management | 3 |
| MGT 313 | Cruise Industry Management | 3 |
| MGT 315 | Small Business Management | 3 |
| MGT 330 | Business and Society | 3 |
| MGT 363 | Training and Development | 3 |
| MGT 365 | Managerial Negotiations | 3 |
| MGT 370 | Managing Creativity | 3 |
| MGT 366 | Leadership Principles and Practice | 3 |
| MGT 416 | Business Plan Development | 3 |
| *Total Credits" | 53 | |
See Business Core Requirements for more details.
| Code | Title | Credits |
|---|---|---|
| Open Electives | ||
| Select 22 credits 1 | 22 | |
| Total Credits | 22 | |
Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| ENG 110 | Composition | 3 |
| Credits | 3 | |
| Spring | ||
| ENG 120 | Critical Writing | 4 |
| Credits | 4 | |
| Second Year | ||
| Fall | ||
| MAR 222 | Marketing Research | 3 |
| Credits | 3 | |
| Spring | ||
| MAR 201 | Principles of Marketing | 3 |
| Credits | 3 | |
| Third Year | ||
| Fall | ||
| ACC 203 | Financial Accounting | 4 |
| Credits | 4 | |
| Spring | ||
| ACC 204 | Managerial Accounting | 4 |
| Credits | 4 | |
| Fourth Year | ||
| Fall | ||
| MGT 222 | Organizational Behavior | 3 |
| Credits | 3 | |
| Spring | ||
| MGT 262 | Human Resources Management | 3 |
| Credits | 3 | |
| Total Credits | 27 | |
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2022-2023 Undergraduate Catalog
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