Marketing Major, BBA

Campus: Westchester

Overview

Unleash your Potential: A Flexible Path to your Career in Marketing

Equip yourself for a dynamic career in the ever-evolving world of marketing with Pace University's Lubin School of Business. Our flexible marketing program offers a range of courses to ignite your passion, from the fast-paced world of sports marketing to the cutting edge of fashion. Whether you're drawn to managing the creative process, the thrill of arts and entertainment, or the power of digital and integrated marketing communications, our program provides the foundation and specialized knowledge you need to thrive. With a focus on practical application and industry trends, you'll graduate ready to make a lasting impression on any organization you choose.

Major Completion Summary

Requirement Credits
Requirements
University Core Requirements 47
Major Requirements 53
Open Electives 20
Total Credits 120

University Core Requirements (47 Credits)

See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Natural and Social Science Core Requirements
ECO 105Principles of Economics: Macroeconomics3
SOC 102Introduction to Sociology (or any Psychology course ) 13
or SOC 111 Urban Sociology
or ECO 106 Principles of Economics: Microeconomics
MAT 117Elementary Statistics4
Three Arts and Humanities (A&H) Courses9
1

May take ECO 106, SOC 102 or any PSY course including, PSY 112, 201, 203, 205,206, 207, 209,214, 215, 225, 233, 234, 240, 241, 242, 243, 256, 257, 258, 277, 302, 304, 306, 307, 308, 309, 311, 313, 315, 320, 323, 327, 328, 332, 337, 375, 381

Major Requirements (53 Credits)

Business Core 1
Business Core
International Business Course (Any Lubin Major) 3 credits
MAR 351International Marketing3
MAR 352International Advertising and Promotion3
MAR 356International Marketing Field Study3
MGT 208Travel and Tourism Management3
MGT 240International Management3
*Major Requirements"
MAR 201Principles of Marketing3
MAR 222Marketing Research3
Major courses
An additional 15 credits in Marketing or Management (max of 1 course)
MAR 221Advertising Strategy & Creative3
MAR 223Consumer Behavior3
MAR 331Managerial Marketing3
MAR 342Public Relations3
MAR 345Media Planning and Buying3
MAR 346Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand Change3
MAR 348Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business3
MAR 349Strategic Digital Marketing3
MAR 363Special Events Marketing for Arts, Entertainment and Sports3
MAR 364Sports Marketing3
MAR 365Fashion Marketing3
MAR 366Sports Sponsorship3
MAR 431New Product Development3
MAR 445Advertising Campaigns3
MAR 499Advanced Marketing Management3
MGT 208Travel and Tourism Management3
MGT 222Organizational Behavior3
MGT 235Arts and Entertainment Management3
MGT 262Human Resources Management3
MGT 306Service Management3
MGT 313Cruise Industry Management3
MGT 315Small Business Management3
MGT 330Business and Society3
MGT 363Training and Development3
MGT 365Managerial Negotiations3
MGT 370Managing Creativity3
MGT 366Leadership Principles and Practice3
MGT 416Business Plan Development3
*Total Credits"53
1

See Business Core Requirements for more details.

Open Electives (20 Credits) 

Open Electives
Select 20 credits 120
Total Credits20
1

Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students.

Plan of Study Grid
First Year
FallCredits
UNV 101 First-Year Seminar: Introduction to University Community 1
CIS 101 Introduction to Computing 3
ECO 105 Principles of Economics: Macroeconomics 3
ENG 110
or ENG 120
 Composition
or Critical Writing
 3 or 4
MAT 104 Finite Mathematics 3
Arts and Humanities (A&H) 3
 Credits16-17
Spring
BUS 101 Contemporary Business Practice 3
SOC 102
or SOC 111
or ECO 106
 Introduction to Sociology (or any Psychology course)
or Urban Sociology
or Principles of Economics: Microeconomics
 3
MAT 117 Elementary Statistics 4
ENG 120 Critical Writing 2 4
Second Language Course 3
Learning Community (LC) Required  
 Credits17
Second Year
Fall
MAR 201 Principles of Marketing 3
COM 200 Public Speaking 3
ACC 203 Financial Accounting 4
BUS 255 Professional Planning and Practice for Internships and Careers 1
Arts and Humanities (A&H) and/or Writing Enhanced (WE) 3
Second Language Course Or Liberal Arts and Science Elective 3
 Credits17
Spring
ACC 204 Managerial Accounting 4
ENG 201 Writing in the Disciplines 3
LAW 150 Business Law I 3
MGT 150 Managerial and Organizational Concepts 3
MAR 222 Marketing Research 3
 Credits16
Third Year
Fall
MGT 208 Travel and Tourism Management 3
MGT 240 International Management 3
MAR 351 International Marketing 3
Foundation Science Course with Lab 3
Arts and Humanities (A&H) and/or Writing Enhanced (WE) 3
 Credits15
Spring
MAR 352 International Advertising and Promotion 3
International Business Course (Any Lubin Major) 3
Marketing or Management Elective (Pick one from list below) 1 3
Open Elective 3
Open Elective 3
 Credits15
Fourth Year
Fall
MAR 356 International Marketing Field Study 3
Marketing or Management Elective (Pick one from list below) 1 3
Marketing or Management Elective (Pick one from list below) 1 3
Open Elective 3
 Credits12
Spring
Marketing or Management Elective (Pick one from list below) 1 3
Marketing or Management Elective (Pick one from list below) 1 3
Open Elective 3
Open Elective 3
 Credits12
 Total Credits120-121
1

Pick from MAR 221, MAR 223, MAR 331, MAR 342, MAR 345, MAR 346, MAR 348, MAR 349, MAR 363, MAR 365, MAR 366, MAR 431, MAR 445, MAR 499 OR MGT 222, MGT 235, MGT 262, MGT 306, MGT 313, MGT 315, MGT 330, MGT 365, MGT 366, MGT 370, MGT 416

2

Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.