Marketing Major, BBA - Advertising and Integrated Marketing Communications Concentration

Campus: NYC, Westchester


The Advertising and Integrated Marketing Communications Concentration prepares students for careers in advertising and integrated marketing communications, account management, marketing analysis and research, product or brand management, product planning, customer analysis, promotion management, social and traditional media, public relations and Internet marketing.

Major Completion Summary

Requirement Credits
University Core Requirements 53
Major Requirements 53
Open Electives 22
Total Credits 128

University Core Requirements (53 Credits)

See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Lubin Foundation Requirement in Quantitative Reasoning 1
ECO 105Principles of Economics: Macroeconomics3
ECO 106Principles of Economics: Microeconomics3
MAT 117Elementary Statistics 24
One Elective Course in Mathematics or Economics 33

Major Requirements (53 Credits)

Business Core 1
BUS 101Contemporary Business Practice3
ACC 203Financial Accounting4
ACC 204Managerial Accounting4
FIN 260Financial Management3
LAW 150Business Law I3
MAR 201Principles of Marketing3
MGT 150Managerial and Organizational Concepts3
MGT 226Business Analytics3
MGT 490Business Strategy3
Major Requirements
Marketing Core
MAR 201Principles of Marketing 2(3)
MAR 222Marketing Research3
MAR 499Advanced Marketing Management3
Advertising and Integrated Marketing Communications Concentration
Required Concentration Courses
MAR 221Fundamentals of Advertising and Promotion3
MAR 345Media Planning and Buying3
MAR 223Consumer Behavior3
or MAR 331 Managerial Marketing
Required International Marketing Course
Select one of the following:3
International Marketing
International Advertising and Promotion
International Marketing Field Study
International Field Study New York Metro Area
International Marketing Seminar
Senior Advertising Requirement
Select one of the following two options:6
Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand Change
and Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business
Advertising and Communications Strategy (& Marketing Elective)
Total Credits53

Open Electives (22 Credits)

Open Electives
Select 22 credits 122
Total Credits22