Marketing Major, BBA - Sports Marketing Concentration

Campus: NYC, Westchester


The Sports Marketing Concentration is designed to provide students with the skills  and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.

Major Completion Summary

Requirement Credits
University Core Requirements 53
Major Requirements 53
Open Electives 22
Total Credits 128

University Core Requirements (53 Credits)

See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Lubin Foundation Requirement in Quantitative Reasoning 1
ECO 105Principles of Economics: Macroeconomics3
ECO 106Principles of Economics: Microeconomics3
MAT 117Elementary Statistics 24
One Elective Course in Mathematics or Economics 33

Major Requirements (53 Credits)

Business Core 1
BUS 101Contemporary Business Practice3
ACC 203Financial Accounting4
ACC 204Managerial Accounting4
FIN 260Financial Management3
LAW 150Business Law I3
MAR 201Principles of Marketing3
MGT 150Managerial and Organizational Concepts3
MGT 226Business Analytics3
MGT 490Business Strategy3
Major Requirements
Marketing Core
MAR 201Principles of Marketing 2(3)
MAR 222Marketing Research3
MAR 499Advanced Marketing Management3
Sports Marketing Concentration
Required Concentration Courses
MAR 363Special Events Marketing for Arts, Entertainment and Sports3
MAR 364Sports Marketing3
MAR 366Sports Sponsorship3
MAR 221Fundamentals of Advertising and Promotion3
or MAR 342 Public Relations
Required International Marketing Course
Select one of the following:3
International Marketing
International Advertising and Promotion
International Marketing Field Study
Elective Concentration Course
Select one of the following:3
Managerial Marketing
Selling and Sales Management
Direct Marketing
Marketing Internship
Sports and Entertainment Law
Venture Initiation and Entrepreneurship
Managerial Negotiations
Managing Entertainment Projects
Fundamentals of Advertising and Promotion 3
Public Relations 3
Total Credits53

Open Electives (22 Credits)

Open Electives
Select 22 credits 122
Total Credits22