The Digital Marketing concentration exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology. Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.
MAJOR COMPLETION SUMMARY
Major Completion Summary
Requirement |
Credits |
University Core Requirements |
53 |
Major Requirements |
53 |
Open Electives |
22 |
Total Credits |
128 |
UNIVERSITY CORE REQUIREMENTS (53 CREDITS)
See complete University Core requirements.
Includes several of the major-required courses listed below:
Course List
Code |
Title |
Credits |
MAT 104 | Finite Mathematics | 3 |
CIS 101 | Introduction to Computing | 3 |
or TS 105 | Computers for Human Empowerment |
ECO 105 | Principles of Economics: Macroeconomics | 3 |
ECO 106 | Principles of Economics: Microeconomics | 3 |
MAT 117 | Elementary Statistics 2 | 4 |
3 | 3 |
MAJOR REQUIREMENTS (53 CREDITS)
Course List
Code |
Title |
Credits |
BUS 101 | Contemporary Business Practice | 3 |
ACC 203 | Financial Accounting | 4 |
ACC 204 | Managerial Accounting | 4 |
FIN 260 | Financial Management | 3 |
LAW 150 | Business Law I | 3 |
MAR 201 | Principles of Marketing | 3 |
MGT 150 | Managerial and Organizational Concepts | 3 |
MGT 226 | Business Analytics | 3 |
MGT 490 | Business Strategy | 3 |
MAR 201 | Principles of Marketing 2 | (3) |
MAR 222 | Marketing Research | 3 |
MAR 499 | Advanced Marketing Management | 3 |
| Social Media in Marketing | |
| Strategic Digital Marketing | |
| Visual Analytics | |
| |
| Advertising Strategy & Creative | |
| Direct Marketing | |
| Emerging Technologies for Business | |
| Topics: Design Thinking and Innovation | |
| 3 |
| International Marketing | |
| International Advertising and Promotion | |
| International Marketing Field Study | |
| 4 |
| Global Networking Technology | |
| Web Authoring and Digital Media | |
| Database Management | |
| Computer Security Overview | |
Total Credits | 57 |
OPEN ELECTIVES (22 CREDITS)
Course List
Code |
Title |
Credits |
1 | 22 |
Total Credits | 22 |