Marketing Major, BBA - Digital Marketing Concentration

Campus: NYC, Westchester

The Digital Marketing concentration exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology.  Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies. 


Requirement Credits
University Core Requirements 53
Major Requirements 53
Open Electives 22
Total Credits 128


See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Lubin Foundation Requirement in Quantitative Reasoning 1
ECO 105Principles of Economics: Macroeconomics3
ECO 106Principles of Economics: Microeconomics3
MAT 117Elementary Statistics 24
One Elective Course in Mathematics or Economics 33


Business Core 1
BUS 101Contemporary Business Practice3
ACC 203Financial Accounting4
ACC 204Managerial Accounting4
FIN 260Financial Management3
LAW 150Business Law I3
MAR 201Principles of Marketing3
MGT 150Managerial and Organizational Concepts3
MGT 226Business Analytics3
MGT 490Business Strategy3
Major Requirements
Marketing Core
MAR 201Principles of Marketing 2(3)
MAR 222Marketing Research3
MAR 499Advanced Marketing Management3
Digital Marketing Concentration
Required Concentration Courses A9
Social Media in Marketing
Strategic Internet Marketing
Visual Analytics
Required Concentration Courses B6
Select any TWO of the following courses:
Fundamentals of Advertising and Promotion
Direct Marketing
Emerging Technologies for Business
Topics: Design Thinking and Innovation
Required International Marketing Course
Select one of the following:3
International Marketing
International Advertising and Promotion
International Marketing Field Study
Elective Concentration Course
Select one of the following:4
Global Networking Technology
Web Authoring and Digital Media
Database Management
Computer Security Overview
Total Credits57


Open Electives
Select 22 credits 122
Total Credits22