Marketing Major, BBA - Digital Marketing Concentration
Campus: NYC, Westchester
The Digital Marketing concentration exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology. Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.
MAJOR COMPLETION SUMMARY
| Requirement | Credits |
|---|---|
| University Core Requirements | 53 |
| Major Requirements | 53 |
| Open Electives | 22 |
| Total Credits | 128 |
UNIVERSITY CORE REQUIREMENTS (53 CREDITS)
See complete University Core requirements.
Includes several of the major-required courses listed below:
| Code | Title | Credits |
|---|---|---|
| Foundation Requirements | ||
| MAT 104 | Finite Mathematics | 3 |
| CIS 101 | Introduction to Computing | 3 |
| or TS 105 | Computers for Human Empowerment | |
| Lubin Foundation Requirement in Quantitative Reasoning 1 | ||
| ECO 105 | Principles of Economics: Macroeconomics | 3 |
| ECO 106 | Principles of Economics: Microeconomics | 3 |
| MAT 117 | Elementary Statistics 2 | 4 |
| One Elective Course in Mathematics or Economics 3 | 3 | |
| 1 | These four courses are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning. Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge. See Lubin Foundation Requirement in Quantitative Reasoning for more details. |
| 2 | MAT 117 Elementary Statistics satisfies one course in AOK- HSN (AOK5) |
| 3 | Any ECO or MAT course, except MAT 100, 102, 103, 104, 117, 130, 134, 234 or ECO 105 or 106. |
MAJOR REQUIREMENTS (53 CREDITS)
| Code | Title | Credits |
|---|---|---|
| Business Core 1 | ||
| BUS 101 | Contemporary Business Practice | 3 |
| ACC 203 | Financial Accounting | 4 |
| ACC 204 | Managerial Accounting | 4 |
| FIN 260 | Financial Management | 3 |
| LAW 150 | Business Law I | 3 |
| MAR 201 | Principles of Marketing | 3 |
| MGT 150 | Managerial and Organizational Concepts | 3 |
| MGT 226 | Business Analytics | 3 |
| MGT 490 | Business Strategy | 3 |
| Major Requirements | ||
| Marketing Core | ||
| MAR 201 | Principles of Marketing 2 | (3) |
| MAR 222 | Marketing Research | 3 |
| MAR 499 | Advanced Marketing Management | 3 |
| Digital Marketing Concentration | ||
| Required Concentration Courses A | 9 | |
| Social Media in Marketing | ||
| Strategic Internet Marketing | ||
| Visual Analytics | ||
| Required Concentration Courses B | 6 | |
| Select any TWO of the following courses: | ||
| Fundamentals of Advertising and Promotion | ||
| Direct Marketing | ||
| Emerging Technologies for Business | ||
| Topics: Design Thinking and Innovation | ||
| Required International Marketing Course | ||
| Select one of the following: | 3 | |
| International Marketing | ||
| International Advertising and Promotion | ||
| International Marketing Field Study | ||
| Elective Concentration Course | ||
| Select one of the following: | 4 | |
| Global Networking Technology | ||
| Web Authoring and Digital Media | ||
| Database Management | ||
| Computer Security Overview | ||
| Total Credits | 57 | |
| 1 | See Business Core Requirements for more details. |
| 2 | Applied toward the Business Core. |
| 3 | If not used to satisfy concentration requirement above. |
OPEN ELECTIVES (22 CREDITS)
| Code | Title | Credits |
|---|---|---|
| Open Electives | ||
| Select 22 credits 1 | 22 | |
| Total Credits | 22 | |
| 1 | Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students. |