Marketing Major, BBA - Digital Marketing Concentration
Marketing Major, BBA - Digital Marketing Concentration
Campus: NYC, Westchester
The Digital Marketing concentration exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology. Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.
MAJOR COMPLETION SUMMARY
| Requirement | Credits |
|---|---|
| University Core Requirements | 53 |
| Major Requirements | 53 |
| Open Electives | 22 |
| Total Credits | 128 |
UNIVERSITY CORE REQUIREMENTS (53 CREDITS)
See complete University Core requirements.
Includes several of the major-required courses listed below:
| Code | Title | Credits |
|---|---|---|
| Foundation Requirements | ||
| MAT 104 | Finite Mathematics | 3 |
| CIS 101 | Introduction to Computing | 3 |
| or TS 105 | Computers for Human Empowerment | |
| Lubin Foundation Requirement in Quantitative Reasoning 1 | ||
| ECO 105 | Principles of Economics: Macroeconomics | 3 |
| ECO 106 | Principles of Economics: Microeconomics | 3 |
| MAT 117 | Elementary Statistics 2 | 4 |
| One Elective Course in Mathematics or Economics 3 | 3 | |
- 1
These four courses are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning. Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge. See Lubin Foundation Requirement in Quantitative Reasoning for more details.
- 2
MAT 117 Elementary Statistics satisfies one course in AOK- HSN (AOK5)
- 3
Any ECO or MAT course, except MAT 100, 102, 103, 104, 117, 130, 134, 234 or ECO 105 or 106.
MAJOR REQUIREMENTS (53 CREDITS)
| Code | Title | Credits |
|---|---|---|
| Business Core 1 | ||
| BUS 101 | Contemporary Business Practice | 3 |
| ACC 203 | Financial Accounting | 4 |
| ACC 204 | Managerial Accounting | 4 |
| FIN 260 | Financial Management | 3 |
| LAW 150 | Business Law I | 3 |
| MAR 201 | Principles of Marketing | 3 |
| MGT 150 | Managerial and Organizational Concepts | 3 |
| MGT 226 | Business Analytics | 3 |
| MGT 490 | Business Strategy | 3 |
| Major Requirements | ||
| Marketing Core | ||
| MAR 201 | Principles of Marketing 2 | (3) |
| MAR 222 | Marketing Research | 3 |
| MAR 499 | Advanced Marketing Management | 3 |
| Digital Marketing Concentration | ||
| Required Concentration Courses A | 9 | |
| Social Media in Marketing | ||
| Strategic Digital Marketing | ||
| Visual Analytics | ||
| Required Concentration Courses B | 6 | |
| Select any TWO of the following courses: | ||
| Advertising Strategy & Creative | ||
| Direct Marketing | ||
| Emerging Technologies for Business | ||
| Topics: Design Thinking and Innovation | ||
| Required International Marketing Course | ||
| Select one of the following: | 3 | |
| International Marketing | ||
| International Advertising and Promotion | ||
| International Marketing Field Study | ||
| Elective Concentration Course | ||
| Select one of the following: | 4 | |
| Global Networking Technology | ||
| Web Authoring and Digital Media | ||
| Database Management | ||
| Computer Security Overview | ||
| Total Credits | 57 | |
- 1
See Business Core Requirements for more details.
- 2
Applied toward the Business Core.
- 3
If not used to satisfy concentration requirement above.
OPEN ELECTIVES (22 CREDITS)
| Code | Title | Credits |
|---|---|---|
| Open Electives | ||
| Select 22 credits 1 | 22 | |
| Total Credits | 22 | |
- 1
Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| UNV 101 | First-Year Seminar: Introduction to University Community | 1 |
| CIS 101 | Introduction to Computing | 3 |
| ECO 105 | Principles of Economics: Macroeconomics | 3 |
| ENG 110 or ENG 120 |
Composition or Critical Writing |
3 or 4 |
| MAT 104 | Finite Mathematics | 3 |
| Area of Knowledge (AOK) | 3 | |
| Credits | 16-17 | |
| Spring | ||
| BUS 101 | Contemporary Business Practice | 3 |
| ECO 106 | Principles of Economics: Microeconomics | 3 |
| MAT 117 | Elementary Statistics | 4 |
| ENG 120 | Critical Writing (or Liberal Arts and Science Elective) 1 | 4 |
| Area of Knowledge (AOK) | 3 | |
| Learning Community (LC) Required* | ||
| Credits | 17 | |
| Second Year | ||
| Fall | ||
| ACC 203 | Financial Accounting | 4 |
| COM 200 | Public Speaking | 3 |
| MAT or ECO Elective | 3 | |
| MAR 201 | Principles of Marketing | 3 |
| Second Language Course | 3 | |
| Credits | 16 | |
| Spring | ||
| ACC 204 | Managerial Accounting | 4 |
| ENG 201 | Writing in the Disciplines | 3 |
| LAW 150 | Business Law I | 3 |
| MGT 150 | Managerial and Organizational Concepts | 3 |
| Second Language Course or Liberal Arts & Science Elective | 3 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| MAR 375 or MAR 349 |
Social Media in Marketing (or MAR 368) Concentration Group A or Strategic Digital Marketing |
3 |
| FIN 260 | Financial Management | 3 |
| MAR 222 | Marketing Research | 3 |
| Foundation Science Course with Lab | 3 | |
| Area of Knowledge (AOK) and/or Writing Enhanced (WE) | 3 | |
| Open Elective | 1 | |
| Credits | 16 | |
| Spring | ||
| MAR 375 or MAR 349 |
Social Media in Marketing (or MAR 368) Concentration Group A or Strategic Digital Marketing |
3 |
| MAR 221 or MAR 343 |
Advertising Strategy & Creative (or CS 314 or CIS 102Y) Concentration Group B or Direct Marketing |
3 |
| MGT 226 | Business Analytics | 3 |
| Area of Knowledge (AOK) and/or Writing Enhanced (WE) | 3 | |
| Open Elective | 3 | |
| Open Elective | 3 | |
| Credits | 18 | |
| Fourth Year | ||
| Fall | ||
| MGT 490 | Business Strategy | 3 |
| MAR 221 or MAR 343 |
Advertising Strategy & Creative (or CS 314 or CIS 102Y) Concentration Group B or Direct Marketing |
3 |
| MAR 351 or MAR 352 |
International Marketing (MAR 356) International Course or International Advertising and Promotion |
3 |
| Open Elective and/or Civic Engagement (CE/AOK I) | 3 | |
| Open Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| CIT 231 or CIT 221 |
Web Authoring and Digital Media (or CIT 241/251) Concentration Elective or Global Networking Technology |
4 |
| MAR 499 | Advanced Marketing Management | 3 |
| Open Elective | 2 | |
| Open Elective | 3 | |
| Open Elective | 3 | |
| Credits | 15 | |
| Total Credits | 129-130 | |
- 1
Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.