The Global Marketing Management Concentration provides students a solid foundation in managerial marketing. This concentration gives students the skills and knowledge to pursue careers in digital and traditional marketing areas such as interactive and direct marketing, special event planning, product and brand management, product planning and development, merchandising, professional selling and sales management, marketing research, customer relationship management, and services marketing.
Major Completion Summary
Major Completion Summary
Requirement |
Credits |
University Core Requirements |
53 |
Major Requirements |
53 |
Open Electives |
22 |
Total Credits |
128 |
University Core Requirements (53 Credits)
See complete University Core requirements.
Includes several of the major-required courses listed below:
Course List
Code |
Title |
Credits |
MAT 104 | Finite Mathematics | 3 |
CIS 101 | Introduction to Computing | 3 |
or TS 105 | Computers for Human Empowerment |
ECO 105 | Principles of Economics: Macroeconomics | 3 |
ECO 106 | Principles of Economics: Microeconomics | 3 |
MAT 117 | Elementary Statistics 2 | 4 |
3 | 3 |
Major Requirements (53 Credits)
Course List
Code |
Title |
Credits |
BUS 101 | Contemporary Business Practice | 3 |
ACC 203 | Financial Accounting | 4 |
ACC 204 | Managerial Accounting | 4 |
FIN 260 | Financial Management | 3 |
LAW 150 | Business Law I | 3 |
MAR 201 | Principles of Marketing | 3 |
MGT 150 | Managerial and Organizational Concepts | 3 |
MGT 226 | Business Analytics | 3 |
MGT 490 | Business Strategy | 3 |
MAR 201 | Principles of Marketing 2 | (3) |
MAR 222 | Marketing Research | 3 |
MAR 499 | Advanced Marketing Management | 3 |
MAR 331 | Managerial Marketing | 3 |
MAR 332 | Selling and Sales Management | 3 |
MAR 221 | Advertising Strategy & Creative | 3 |
or MAR 223 | Consumer Behavior |
| 3 |
| International Marketing | |
| International Advertising and Promotion | |
| International Marketing Field Study | |
| 6 |
Total Credits | 53 |
Open Electives (22 Credits)
Course List
Code |
Title |
Credits |
1 | 22 |
Total Credits | 22 |