The Global Marketing Management Concentration provides students with a solid foundation in managerial marketing, as it pertains to the changing landscape of global business. In addition to learning about the impact of cultural issues, this concentration gives students the skills and knowledge to pursue careers within marketing in leading global corporations, including advertising agencies and marketing research firms. Students who declare this concentration are offered opportunities to pursue study abroad and partake in field study courses. Field study courses vary in length from ten days to two weeks. The students visit leading global corporations in Europe, Asia, and Latin America.
Major Completion Summary
Major Completion Summary
Requirement |
Credits |
University Core Requirements |
53 |
Major Requirements |
53 |
Open Electives |
22 |
Total Credits |
128 |
University Core Requirements (53 Credits)
See complete University Core requirements.
Includes several of the major-required courses listed below:
Course List
Code |
Title |
Credits |
MAT 104 | Finite Mathematics | 3 |
CIS 101 | Introduction to Computing | 3 |
or TS 105 | Computers for Human Empowerment |
ECO 105 | Principles of Economics: Macroeconomics | 3 |
ECO 106 | Principles of Economics: Microeconomics | 3 |
MAT 117 | Elementary Statistics 2 | 4 |
3 | 3 |
Major Requirements (53 Credits)
Course List
Code |
Title |
Credits |
BUS 101 | Contemporary Business Practice | 3 |
ACC 203 | Financial Accounting | 4 |
ACC 204 | Managerial Accounting | 4 |
FIN 260 | Financial Management | 3 |
LAW 150 | Business Law I | 3 |
MAR 201 | Principles of Marketing | 3 |
MGT 150 | Managerial and Organizational Concepts | 3 |
MGT 226 | Business Analytics | 3 |
MGT 490 | Business Strategy | 3 |
MAR 201 | Principles of Marketing 2 | (3) |
MAR 222 | Marketing Research | 3 |
MAR 499 | Advanced Marketing Management | 3 |
MAR 331 | Managerial Marketing | 3 |
MAR 332 | Selling and Sales Management | 3 |
MAR 221 | Advertising Strategy & Creative | 3 |
or MAR 223 | Consumer Behavior |
| 3 |
| International Marketing | |
| International Advertising and Promotion | |
| International Marketing Field Study | |
| 6 |
Total Credits | 53 |
Open Electives (22 Credits)
Course List
Code |
Title |
Credits |
1 | 22 |
Total Credits | 22 |