Marketing Major, BBA - Global Marketing Management Concentration

Campus: NYC, Westchester


The Global Marketing Management Concentration provides students a solid foundation in managerial marketing. This concentration gives students the skills and knowledge to pursue careers in digital and traditional marketing areas such as interactive and direct marketing, special event planning, product and brand management, product planning and development, merchandising, professional selling and sales management, marketing research, customer relationship management, and services marketing.

Major Completion Summary

Requirement Credits
University Core Requirements 53
Major Requirements 53
Open Electives 22
Total Credits 128

University Core Requirements (53 Credits)

See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Lubin Foundation Requirement in Quantitative Reasoning 1
ECO 105Principles of Economics: Macroeconomics3
ECO 106Principles of Economics: Microeconomics3
MAT 117Elementary Statistics 24
One Elective Course in Mathematics or Economics 33

Major Requirements (53 Credits)

Business Core 1
BUS 101Contemporary Business Practice3
ACC 203Financial Accounting4
ACC 204Managerial Accounting4
FIN 260Financial Management3
LAW 150Business Law I3
MAR 201Principles of Marketing3
MGT 150Managerial and Organizational Concepts3
MGT 226Business Analytics3
MGT 490Business Strategy3
Major Requirements
Marketing Core
MAR 201Principles of Marketing 2(3)
MAR 222Marketing Research3
MAR 499Advanced Marketing Management3
Global Marketing Management Concentration
Required Concentration Courses
MAR 331Managerial Marketing3
MAR 332Selling and Sales Management3
MAR 221Fundamentals of Advertising and Promotion3
or MAR 223 Consumer Behavior
Required International Marketing Course
Select one of the following:3
International Marketing
International Advertising and Promotion
International Marketing Field Study
International Field Study New York Metro Area
International Marketing Seminar
Elective Concentration Courses
Select any two other Marketing courses6
Total Credits53

Open Electives (22 Credits)

Open Electives
Select 22 credits 122
Total Credits22