Sports Marketing Minor

The Sports Marketing Minor is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.

Minor Requirements

Required Courses
MAR 201Principles of Marketing3
MAR 364Sports Marketing3
MAR 366Sports Sponsorship3
Elective Courses
Select two of the following:6
Fundamentals of Advertising and Promotion
Managerial Marketing
Selling and Sales Management
Public Relations
Direct Marketing
International Marketing
Special Events Marketing for Arts, Entertainment and Sports
Sports and Entertainment Law 1
Marketing Internship
Venture Initiation and Entrepreneurship 1
Managerial Negotiations 1
Managing Entertainment Projects 1
Total Credits15