Sports Marketing Minor
The Sports Marketing Minor is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MAR 201 | Principles of Marketing | 3 |
| MAR 364 | Sports Marketing | 3 |
| MAR 366 | Sports Sponsorship | 3 |
| Elective Courses | ||
| Select two of the following: | 6 | |
| Fundamentals of Advertising and Promotion | ||
| Managerial Marketing | ||
| Selling and Sales Management | ||
| Public Relations | ||
| Direct Marketing | ||
| International Marketing | ||
| Special Events Marketing for Arts, Entertainment and Sports | ||
| Sports and Entertainment Law 1 | ||
| Marketing Internship | ||
| Venture Initiation and Entrepreneurship 1 | ||
| Managerial Negotiations 1 | ||
| Managing Entertainment Projects 1 | ||
| Total Credits | 15 | |
| 1 | Requires non Marketing courses as prerequisites. Consult Schedule Explorer for specific courses. |