Academic Catalog

Sports Marketing Minor

Minor Requirements

Course List
Code	Title	Credits
Required Courses
MAR 201	Principles of Marketing	3
MAR 364	Sports Marketing	3
MAR 366	Sports Sponsorship	3
Elective Courses
Select two of the following:		6
MAR 221	Advertising Strategy & Creative
MAR 331	Managerial Marketing
MAR 332	Selling and Sales Management
MAR 342	Public Relations
MAR 343	Direct Marketing
MAR 351	International Marketing
MAR 363	Special Events Marketing for Arts, Entertainment and Sports
LAW 317	Sports and Entertainment Law ¹
MAR 394	Marketing Internship
MGT 216	Venture Initiation and Entrepreneurship ¹
MGT 365	Managerial Negotiations ¹
MGT 371	Managing Entertainment Projects ¹
Total Credits		15

¹: Requires non Marketing courses as prerequisites. Consult Schedule Explorer for specific courses.