Sports Marketing Minor
The Sports Marketing Minor is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.
|MAR 201||Principles of Marketing||3|
|MAR 364||Sports Marketing||3|
|MAR 366||Sports Sponsorship||3|
|Select two of the following:||6|
|Fundamentals of Advertising and Promotion|
|Selling and Sales Management|
|Special Events Marketing for Arts, Entertainment and Sports|
|Sports and Entertainment Law 1|
|Venture Initiation and Entrepreneurship 1|
|Managerial Negotiations 1|
|Managing Entertainment Projects 1|
Requires non Marketing courses as prerequisites. Consult Schedule Explorer for specific courses.