Fashion Marketing Minor

The fashion industry has seen considerable growth in all segments of the retail industry from mass market to luxury and designer retailers. With this in mind, students will explore the core marketing activities surrounding the world of fashion. Students will learn marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers.

Minor Requirements

Required Courses
MAR 201Principles of Marketing3
MAR 361Retail Management3
MAR 365Fashion Marketing3
Marketing Electives
Select two of the following:6
Fundamentals of Advertising and Promotion
Consumer Behavior
Selling and Sales Management
Retail Buying and Visual Merchandising
Special Events Marketing for Arts, Entertainment and Sports
Marketing Internship
Total Credits15