Digital Marketing Minor

The digital marketing minor exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology.  Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.  The digital marketing minor requires 9 credits in marketing and/or information systems covering topics such as search engine optimization, social media, mobile technologies, data science, visual analytics and ecommerce.

Minor Requirements

Required Courses
MAR 201Principles of Marketing3
MAR 375Social Media in Marketing3
MAR 349Strategic Internet Marketing3
Select two of the following:6-8
Visual Analytics
Fundamentals of Advertising and Promotion
Strategic Internet Marketing
Web Authoring and Digital Media
Global Networking Technology
Database Management
Computer Security Overview
Topics: Design Thinking and Innovation
Total Credits15-17