Special Events Marketing Minor

The minor in Special Events Marketing provides students with specialized knowledge and a broad background in marketing that will prepare them for careers in special events marketing and planning. The minor is open to non- marketing majors in Lubin as well as to Dyson majors and other non-business students.

Minor Requirements

Required Courses
MAR 201Principles of Marketing3
MAR 221Fundamentals of Advertising and Promotion3
MAR 342Public Relations3
MAR 363Special Events Marketing for Arts, Entertainment and Sports3
Marketing Elective
Select one of the following: 13
Marketing Research
Direct Marketing
Strategic Internet Marketing
Marketing Internship
Total Credits15