Special Events Marketing Minor
The minor in Special Events Marketing provides students with specialized knowledge and a broad background in marketing that will prepare them for careers in special events marketing and planning. The minor is open to non- marketing majors in Lubin as well as to Dyson majors and other non-business students.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MAR 201 | Principles of Marketing | 3 |
| MAR 221 | Fundamentals of Advertising and Promotion | 3 |
| MAR 342 | Public Relations | 3 |
| MAR 363 | Special Events Marketing for Arts, Entertainment and Sports | 3 |
| Marketing Elective | ||
| Select one of the following: 1 | 3 | |
| Marketing Research | ||
| Direct Marketing | ||
| Strategic Internet Marketing | ||
| Marketing Internship | ||
| Total Credits | 15 | |
| 1 | The courses listed below are recommended. Other marketing courses may be taken to satisfy this requirement. |