Code | Title | Credits |
---|---|---|
Required Courses | ||
MAR 201 | Principles of Marketing | 3 |
MAR 221 | Advertising Strategy & Creative | 3 |
MAR 342 | Public Relations | 3 |
MAR 363 | Special Events Marketing for Arts, Entertainment and Sports | 3 |
Marketing Elective | ||
Select one of the following: 1 | 3 | |
Marketing Research | ||
Direct Marketing | ||
Strategic Digital Marketing | ||
Marketing Internship | ||
Total Credits | 15 |
The courses listed below are recommended. Other marketing courses may be taken to satisfy this requirement.
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