The Sports Marketing Concentration is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.
Major Completion Summary
Major Completion Summary
Requirement |
Credits |
University Core Requirements |
53 |
Major Requirements |
53 |
Open Electives |
22 |
Total Credits |
128 |
University Core Requirements (53 Credits)
See complete University Core requirements.
Includes several of the major-required courses listed below:
Course List
Code |
Title |
Credits |
MAT 104 | Finite Mathematics | 3 |
CIS 101 | Introduction to Computing | 3 |
or TS 105 | Computers for Human Empowerment |
ECO 105 | Principles of Economics: Macroeconomics | 3 |
ECO 106 | Principles of Economics: Microeconomics | 3 |
MAT 117 | Elementary Statistics 2 | 4 |
3 | 3 |
Major Requirements (53 Credits)
Course List
Code |
Title |
Credits |
BUS 101 | Contemporary Business Practice | 3 |
ACC 203 | Financial Accounting | 4 |
ACC 204 | Managerial Accounting | 4 |
FIN 260 | Financial Management | 3 |
LAW 150 | Business Law I | 3 |
MAR 201 | Principles of Marketing | 3 |
MGT 150 | Managerial and Organizational Concepts | 3 |
MGT 226 | Business Analytics | 3 |
MGT 490 | Business Strategy | 3 |
MAR 201 | Principles of Marketing 2 | (3) |
MAR 222 | Marketing Research | 3 |
MAR 499 | Advanced Marketing Management | 3 |
MAR 363 | Special Events Marketing for Arts, Entertainment and Sports | 3 |
MAR 364 | Sports Marketing | 3 |
MAR 366 | Sports Sponsorship | 3 |
MAR 221 | Advertising Strategy & Creative | 3 |
or MAR 342 | Public Relations |
| 3 |
| International Marketing | |
| International Advertising and Promotion | |
| International Marketing Field Study | |
| 3 |
| Managerial Marketing | |
| Selling and Sales Management | |
| Direct Marketing | |
| Marketing Internship | |
| Sports and Entertainment Law | |
| Venture Initiation and Entrepreneurship | |
| Managerial Negotiations | |
| Managing Entertainment Projects | |
| Advertising Strategy & Creative 3 | |
| Public Relations 3 | |
Total Credits | 53 |
Open Electives (22 Credits)
Course List
Code |
Title |
Credits |
1 | 22 |
Total Credits | 22 |