Marketing Major, BBA - Digital Marketing Concentration

Campus: NYC

MAJOR COMPLETION SUMMARY 

Requirement Credits
University Core Requirements 53
Major Requirements 53
Open Electives 22
Total Credits 128

 UNIVERSITY CORE REQUIREMENTS (53 CREDITS)

See complete University Core requirements.

Includes several of the major-required courses listed below:

Foundation Requirements
MAT 104Finite Mathematics3
CIS 101Introduction to Computing3
or TS 105 Computers for Human Empowerment
Lubin Foundation Requirement in Quantitative Reasoning 1
ECO 105Principles of Economics: Macroeconomics3
ECO 106Principles of Economics: Microeconomics3
MAT 117Elementary Statistics 24
One Elective Course in Mathematics or Economics 33
1

These four courses are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning. Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge. See Lubin Foundation Requirement in Quantitative Reasoning for more details.

2

MAT 117 Elementary Statistics satisfies one course in AOK- HSN (AOK5)

3

Any ECO or MAT course, except MAT 100, 102, 103, 104, 117, 130, 134, 234 or ECO 105 or 106.

MAJOR REQUIREMENTS (53 CREDITS)

Business Core 1
BUS 101Contemporary Business Practice3
ACC 203Financial Accounting4
ACC 204Managerial Accounting4
FIN 260Financial Management3
LAW 150Business Law I3
MAR 201Principles of Marketing3
MGT 150Managerial and Organizational Concepts3
MGT 226Business Analytics3
MGT 490Business Strategy3
Major Requirements
Marketing Core
MAR 201Principles of Marketing 2(3)
MAR 222Marketing Research3
MAR 499Advanced Marketing Management3
Digital Marketing Concentration
Required Concentration Courses A9
Social Media in Marketing
Strategic Digital Marketing
Visual Analytics
Required Concentration Courses B6
Advertising Strategy & Creative
Direct Marketing
Required International Marketing Course
Select one of the following:3
International Marketing
International Advertising and Promotion
International Marketing Field Study
Elective Concentration Course
Select one of the following:4
Global Networking Technology
Web Authoring and Digital Media
Database Management
Computer Security Overview
Total Credits57
1

See Business Core Requirements for more details.

2

Applied toward the Business Core.

3

If not used to satisfy concentration requirement above.

OPEN ELECTIVES (22 CREDITS)

Open Electives
Select 22 credits 122
Total Credits22
1

Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students.

Plan of Study Grid
First Year
FallCredits
UNV 101 First-Year Seminar: Introduction to University Community 1
CIS 101 Introduction to Computing 3
ECO 105 Principles of Economics: Macroeconomics 3
ENG 110
Composition
or Critical Writing
3 or 4
MAT 104 Finite Mathematics 3
Area of Knowledge (AOK) 3
 Credits16-17
Spring
BUS 101 Contemporary Business Practice 3
ECO 106 Principles of Economics: Microeconomics 3
MAT 117 Elementary Statistics 4
ENG 120 Critical Writing (or Liberal Arts and Science Elective) 1 4
Area of Knowledge (AOK) 3
Learning Community (LC) Required*  
 Credits17
Second Year
Fall
ACC 203 Financial Accounting 4
COM 200 Public Speaking 3
MAT or ECO Elective 3
MAR 201 Principles of Marketing 3
Second Language Course 3
 Credits16
Spring
ACC 204 Managerial Accounting 4
ENG 201 Writing in the Disciplines 3
LAW 150 Business Law I 3
MGT 150 Managerial and Organizational Concepts 3
Second Language Course or Liberal Arts & Science Elective 3
 Credits16
Third Year
Fall
MAR 375
Social Media in Marketing (or MAR 368) Concentration Group A
or Strategic Digital Marketing
3
FIN 260 Financial Management 3
MAR 222 Marketing Research 3
Foundation Science Course with Lab 3
Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3
Open Elective 1
 Credits16
Spring
MAR 375
Social Media in Marketing (or MAR 368) Concentration Group A
or Strategic Digital Marketing
3
MAR 221
Advertising Strategy & Creative (or CIS 102Y) Concentration Group B
or Direct Marketing
3
MGT 226 Business Analytics 3
Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3
Open Elective 3
Open Elective 3
 Credits18
Fourth Year
Fall
MGT 490 Business Strategy 3
MAR 221
Advertising Strategy & Creative (or CIS 102Y) Concentration Group B
or Direct Marketing
3
MAR 351
International Marketing (MAR 356) International Course
or International Advertising and Promotion
3
Open Elective and/or Civic Engagement (CE/AOK I) 3
Open Elective 3
 Credits15
Spring
CIT 231
Web Authoring and Digital Media (or CIT 241/251) Concentration Elective
or Global Networking Technology
4
MAR 499 Advanced Marketing Management 3
Open Elective 2
Open Elective 3
Open Elective 3
 Credits15
 Total Credits129-130
1

Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.