Marketing Major, BBA - Advertising and Integrated Marketing Communications Concentration

The Advertising and Integrated Marketing Communications Concentration prepares students for careers in advertising and integrated marketing communications, including account management, creative direction (copy writing and art direction), marketing research, analysis and consumer insights, media planning and buying, digital and traditional media, social media, product or brand management, product planning, customer analysis, promotion management, public relations and all forms of marketing over the Internet.

Major Completion Summary

University Core Requirements (53 Credits)

See complete University Core requirements.

Includes several of the major-required courses listed below:

¹

These four courses are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning. Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge. See Lubin Foundation Requirement in Quantitative Reasoning for more details.

²

MAT 117 Elementary Statistics satisfies one course in AOK- HSN (AOK5)

³

Any ECO or MAT course, except MAT 100, 102, 103, 104, 117, 130, 134, 234 or ECO 105 or 106.

Major Requirements (53 Credits)

¹

See Business Core Requirements for more details.

²

Applied toward the Business Core.

Open Electives (22 Credits)

¹

Includes UNV 101 First-Year Seminar: Introduction to University Community (1 credit) for first-year students.

¹

Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.