Marketing Management, MBA

Campus: NYC

Many CEOs and corporate presidents rose through marketing to top leadership positions.  When  it comes to working as a highly-placed marketing executive, there is simply no other place that can match the atmosphere and energy of metropolitan New York City.  The Lubin MBA in Marketing Management offers:

  • Access to global heavyweights such as Ogilvy & Mather, BBDO, Interpublic, and more
  • An exceptional level of instruction from experienced faculty
  • Acclaimed experts bringing real-world experience into your classroom
  • Internships and professional connections to move you upward
Core Curriculum (27 credits)
MBA 802Business Economics for Decision-Making3
MBA 804Financial Accounting for Managers3
MBA 806Driving Marketing Performance3
MBA 808Creating Value Through Finance3
MBA 810Business Analytics and Statistics3
MBA 812Managing Operations and Projects3
MBA 814Leading and Managing Teams3
MBA 816Disruptive Technologies and Innovation3
MBA 818Global Business, Ethics, and Social Responsibility3
Concentration Electives (9 Credits)
Choose three (3) courses from the following:
Consumer and Organization Buying Behavior
Marketing Research
Strategic Marketing Planning
Value Creation
New Product and Service Planning and Development
Capstone (3 credits)
MBA 820Strategic Decisions3
Total Credits39