Marketing Management, MBA
Campus: NYC
Many CEOs and corporate presidents rose through marketing to top leadership positions. When it comes to working as a highly-placed marketing executive, there is simply no other place that can match the atmosphere and energy of metropolitan New York City. The Lubin MBA in Marketing Management offers:
- Access to global heavyweights such as Ogilvy & Mather, BBDO, Interpublic, and more
- An exceptional level of instruction from experienced faculty
- Acclaimed experts bringing real-world experience into your classroom
- Internships and professional connections to move you upward
| Code | Title | Credits |
|---|---|---|
| Core Curriculum (27 credits) | ||
| MBA 802 | Business Economics for Decision-Making | 3 |
| MBA 804 | Financial Accounting for Managers | 3 |
| MBA 806 | Driving Marketing Performance | 3 |
| MBA 808 | Creating Value Through Finance | 3 |
| MBA 810 | Business Analytics and Statistics | 3 |
| MBA 812 | Managing Operations and Projects | 3 |
| MBA 814 | Leading and Managing Teams | 3 |
| MBA 816 | Disruptive Technologies and Innovation | 3 |
| MBA 818 | Global Business, Ethics, and Social Responsibility | 3 |
| Concentration Electives (9 Credits) | ||
| Choose three (3) courses from the following: | ||
| Consumer and Organization Buying Behavior | ||
| Marketing Research | ||
| Strategic Marketing Planning | ||
| Value Creation | ||
| New Product and Service Planning and Development | ||
| Capstone (3 credits) | ||
| MBA 820 | Strategic Decisions | 3 |
| Total Credits | 39 | |