Marketing Analytics, MBA
Campus: NYC
This degree is for those who want to expand their experience with fact-based decision-making and gain the skills necessary to excel in the fast-paced and lucrative field of marketing analytics.
- Analyze simple and complex marketing data for managing customer relationships
- Use data to create customer value and cultivate customer relationships
- Bridge the gap between analytical models and business opportunities with innovative solutions
- Manage data-driven marketing and customer experience tools
- Plan and develop integrated, interactive, and digital strategies
Code | Title | Credits |
---|---|---|
Core Curriculum (27 credits) | ||
MBA 802 | Business Economics for Decision-Making | 3 |
MBA 804 | Financial Accounting for Managers | 3 |
MBA 806 | Driving Marketing Performance | 3 |
MBA 808 | Creating Value Through Finance | 3 |
MBA 810 | Business Analytics and Statistics | 3 |
MBA 812 | Managing Operations and Projects | 3 |
MBA 814 | Leading and Managing Teams | 3 |
MBA 816 | Disruptive Technologies and Innovation | 3 |
MBA 818 | Global Business, Ethics, and Social Responsibility | 3 |
Concentration Electives (9) | ||
Choose three (3) courses from the following: | ||
Marketing Research | ||
Advertising and Sales Promotion | ||
Social Media and Mobile Marketing Strategies | ||
Visual Analytics | ||
or DAT 612 | Visual Analytics | |
Predictive Analytics | ||
Capstone (3 credits) | ||
MBA 820 | Strategic Decisions | 3 |
Total Credits | 39 |