Marketing Analytics, MBA

Campus: NYC

This degree is for those who want to expand their experience with fact-based decision-making and gain the skills necessary to excel in the fast-paced and lucrative field of marketing analytics.

  • Analyze simple and complex marketing data for managing customer relationships
  • Use data to create customer value and cultivate customer relationships
  • Bridge the gap between analytical models and business opportunities with innovative solutions 
  • Manage data-driven marketing and customer experience tools
  • Plan and develop integrated, interactive, and digital strategies
Core Curriculum (27 credits)
MBA 802Business Economics for Decision-Making3
MBA 804Financial Accounting for Managers3
MBA 806Driving Marketing Performance3
MBA 808Creating Value Through Finance3
MBA 810Business Analytics and Statistics3
MBA 812Managing Operations and Projects3
MBA 814Leading and Managing Teams3
MBA 816Disruptive Technologies and Innovation3
MBA 818Global Business, Ethics, and Social Responsibility3
Concentration Electives (9)
Choose three (3) courses from the following:
Marketing Research
Advertising and Sales Promotion
Social Media and Mobile Marketing Strategies
Visual Analytics
Visual Analytics
Predictive Analytics
Capstone (3 credits)
MBA 820Strategic Decisions3
Total Credits39