Social Media and Mobile Marketing Strategies, MS

Campus: NYC


Preliminary Skills and Prerequisite Courses (0-6 credits)
MBA 806Driving Marketing Performance3
MBA 810Business Analytics and Statistics3
Required Courses (12 credits)
MAR 635Marketing Research3
MAR 648Foundations of Social and Mobile Technologies3
or IS 676 Foundations of Social and Mobile Technologies
MAR 646Social Media and Mobile Marketing Strategies3
MAR 692QResearch Project3
Specialization Courses (18 credits)
Select six (6) courses from the following:
Consumer and Organization Buying Behavior
Interactive and Direct Marketing
Advertising and Sales Promotion
Digital Marketing
Customer Intelligence
Marketing Internship
Database Management Systems
Total Credits30-36