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Marketing Analytics, MS

Campus: NYC

Preliminary Skills and Prerequisite Courses (0-6 credits)
MBA 806Driving Marketing Performance3
MBA 810Business Analytics and Statistics3
Required Core Courses (21 credits)
MBA 679Value Creation and Competitive Advantage in Global Markets3
MAR 635Marketing Research3
MAR 644Customer Relationship Management3
IS 665Introduction to Data Mining and Visualization3
or MAR 649 Digital Marketing
or MAR 675 Strategic Marketing Planning
or MAR 680X Data Mining Using SAS
MAR 664Predictive Analytics3
MAR 673Customer Intelligence3
MAR 692QResearch Project3
Specialization Electives (9 credits)
Select three courses from the following:
Database Management Systems
Consumer Behavior
Selling Skills and Managing the 21st Century Sales Team
Interactive and Direct Marketing
Advertising and Sales Promotion
Marketing of Services
New Product and Service Planning and Development
Marketing Internship
Total Credits30-36