Social Media and Mobile Marketing Strategies, MS

Campus: NYC

Preliminary Skills and Prerequisite Courses (0-6 credits)
MBA 806Driving Marketing Performance3
MBA 810Business Analytics and Statistics3
Required Courses (12 credits)
MAR 635Marketing Research3
MAR 648Foundations of Social and Mobile Technologies3
or IS 676 Foundations of Social and Mobile Technologies
MAR 646Social Media and Mobile Marketing Strategies3
MAR 692QResearch Project3
Specialization Courses (18 credits)
Select six (6) courses from the following:
MAR 620
Consumer Behavior
MAR 643
Interactive and Direct Marketing
MAR 645
Advertising and Sales Promotion
MAR 649
Digital Marketing
MAR 673
Customer Intelligence
MAR 695
Marketing Internship
IS 613
Database Management Systems
Total Credits30-36